Where B2B companies come to grow their sales and positioning
We build, run, and optimize the publications and campaigns that put enterprise buyers in front of your brand — so your team can focus on closing qualified pipeline.
Two jobs, one engine.
Castleberry runs the full B2B demand engine for you. Awareness keeps you on the shortlist; Lead Generation captures buyers as they turn.
Awareness
Stay in front of the 97%
Credible presence with decision makers so when they're ready, you're already on the shortlist.
Lead Generation
Catch the 3% as they turn.
Qualified demand, delivered to sales with intent data and a nurture layer for everyone not quite there.
Companies we have worked with
Lead Generation
Catch the 3% buying now
Only 3% of your market is actively evaluating vendors. Some are researching, some have budget, some are days from a decision. We build the engine that catches them at every stage and keeps you top of mind until they're ready to buy.
Our Lead Generation Services
Full-funnel B2B demand capture
We keep your brand in front of your entire addressable market, feeding your sales team qualified leads while nurturing everyone else.
- Always-on lead engine
- Editorial + paid distribution
- Sales-ready handoffs
End-to-end event and webinar lead capture
We fill your event using our own publications, targeted advertising, and your exact ICP. The people who didn't show, we keep warm for the next one.
- Targeted registration drive
- Live capture and enrichment
- No-show nurture program
Gated content that fills your pipeline with qualified leads
Gated content delivered to your ICP through our owned publications and paid channels. Qualified leads with intent data attached.
- Reports, guides and whitepapers
- Distribution across 20+ titles
- Intent data on every lead
Awareness
Stay top of mind for the other 97%
You can't sell to people who've never heard of you. We give B2B brands consistent, credible presence with the decision-makers that matter so when they're ready to buy, you're already there.
Our Awareness Services
Authority-building content that earns trust at scale
Role-specific editorial that positions your brand as the authority in your space. Precise publishing built for the exact people you're trying to reach.
- Editorial-grade writing
- Role-targeted distribution
- Compounding brand authority
Your team's voice, amplified
An AI-enabled tool that turns your team into the LinkedIn voices your buyers actually follow. 10 minutes a week, no ghostwriters.
- AI-drafted, human-approved
- 10 minutes per week
- Built for LinkedIn B2B
Get in front of the audiences that move your business
20+ hyper-niche publications for decision-makers across mining, data centers, packaging, energy, cruise operations and more.
- Newsletter and social placement
- Branded editorial content
- Display and sponsored ads
Tailored to your pipeline, not ours
Every program is built from scratch around your buyers — never a packaged offering.
01 · Align
We map your ICP, goals, and timeline in a single discovery session.
02 · Architect
We select the right products and build a program structure around your buyers.
03 · Build
Custom assets, workflows, and integrations assembled for your pipeline.
04 · Go live in 3 weeks
Your program launches. We optimize weekly from day one.
Ten years
of working with B2B leaders
8 key metrics
20+
Active B2B publications
10+
Years of B2B marketing experience
30+
B2B industries covered
Global
Coverage
250K+
B2B roles analyzed in the last 3 years
70M+
Impressions managed across campaigns
25M+
Unique visits delivered last year
+5,200
Content pieces produced
Results that speak for themselves
2x revenue growth and 300K+ executives reached across a 4-year content program
Atlas Renewable Energy
"Gold AVA & Platinum DotComm Awards · 2,000+ ICPs via Mindpath®"
View the full case study4+ consecutive months hitting MQL targets for SBA & specialized business financing
U.S. Century Bank
"Native placements on Yahoo, CNN Business & Reuters · bilingual EN/ES funnel"
View the full case study120 high-intent industrial leads in 18 months
Gasco Colombia
"100% of monthly lead objectives achieved · always-on demand generation"
View the full case study+120K total blog visits and +25K entrepreneurs impacted
Innovación y Transformación Digital — Bancolombia
"+3K monthly organic visits from SEO-positioned content"
"Working with Castleberry has been very enriching. We discovered how artificial intelligence applies to content, something novel and revealing. A way to put science into our content strategy, to guide ourselves based on numbers and real facts. I recommend working with Castleberry; they are a true partner."
Ana María Mejía
Grupo Bancolombia | VP Banca Empresas y Gobierno
"Castleberry has provided excellent quality in their deliverables. It is a proactive and creative team, with broad expertise in topics such as audience analysis, content production in various formats, and specific dissemination strategies for our target audience. I would recommend Castleberry 100%."
María Stephania Rugeles
Grupo Bancolombia | Comunicación de la Innovación
"Castleberry is an ally for Carvajal Espacios with which we have been able to grow and create our content strategy. Their wonderful human team, innovative and always willing to try new ideas, has allowed us to innovate as well — from artificial intelligence to the way we engage our target audience. Without a doubt, the best investment."
Maria Alejandra Meza
Mepal | Directora Diseño y Mercadeo
"Castleberry has been a super strategic ally for Finesa, not only for building valuable relationships with the company's stakeholders, but also for understanding market trends, the needs and expectations of consumers. Working with them is true teamwork where we co-create for the benefit of the customer."
Dinyer González Hernández
Finesa | Director de Mercadeo, Cultura y Comunicaciones
What we believe
We built Castleberry because good B2B companies were burning budget on campaigns that vanish the moment they stop running. Here's what shapes everything we do.
Presence beats interruption
Buyers don't respond to being chased. They respond to brands they've seen, read, and trusted over time. We build for that long arc, not the next click.
The 3% rule changes everything
Only 3% of your market is ready to buy right now and they're turning over constantly. If your strategy only captures whoever is in-market while your campaign runs, you're competing for a fraction of what's available.
Distribution is the moat
Any company can create content. Few own the channels to put it in front of the right person at the right time. That's the work and that's what we sell.
B2B buyers are people
They follow Linkedin voices they respect, read newsletters they trust, and remember the brands that showed up before the RFP landed. Treat them that way and the rest gets easier.
Tell us your goal.
We'll tell you exactly which products fit — and which ones don't.
30 minutes. No deck. Just a straight conversation about what you're trying to build and whether we can help. If we're not the right fit, we'll say so.
Talk to usYou'll be talking to
Cristian Largo
Sales and Marketing Lead