Our environmental initiative
At Castleberry, we believe that a world full of useful content benefits all parties. From companies that position themselves as experts by publishing content, to audiences that consume content to learn and be entertained. We are a company that creates technologies and services to help companies persuade their audiences with content that generates value for them.
Analyzing data, creating content and positioning it are initiatives that have a carbon footprint that affects the planet.
We feel that we must do our part to collaborate with reducing climate change and that is why since the beginning of 2022 we have been working to calculate our carbon footprint and plant the equivalent in trees to counteract our environmental impact.
How Does it Work?
To become an environmentally responsible company, we take data on the energy use of our production equipment. For this, we partnered with Fenalco, a recognized company that helped us corroborate and calculate the carbon footprint of our distinctive initiatives and products. . Once we identify our carbon footprint, we purchase carbon certificates to offset our environmental impact.
What are carbon certificates?
• Carbon certificates are certified reductions in GHG (Greenhouse Gas) emissions.
• They are acquired to comply with international emissions standards.
• They are an international mechanism for environmental compensation.
• They represent a source of financing for forest crops and to avoid deforestation.
1 bonus = 1 ton of CO2 offset
1 carbon certificate is equivalent to approximately 6 trees planted in the Colombian territory and the carbon captured in 12 years.
In our case we decided to be a carbon positive company, buying more certificates than necessary to offset our impact.
By the year 2022 we will plant a total of 60 trees, equivalent to 60 tons of CO2.
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How do we calculate our environmental impact?
For the calculation of our carbon footprint, we did an investigation of each of our products and services, and how they affect the environment. Castleberry, being a 100% remote company, does not generate a carbon footprint like a normal company.
To know We analysed our carbon footprint, we checked all our products and services and the impact they generate, mostly energy expenditure.
We also made sure to include all the necessary tools for our work, from computers to cloud storage space.
Once we culminated our research, Fenalco, with the help of experts and professionals in Environmental Engineering validated and adjusted the data for greater accuracy.
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