World-class content starts with the data that enables a deep understanding of your audience. Buyer personas are unfortunately not enough and can often lead companies astray. We believe in combining our clients insights and data with real world information about what their audience consumes and talks about online.

The first step is a workshop where our clients can share their customer journey, details about their products and services and specific goals they hope to achieve through their content initiatives.

Our content strategy details the verticals, topics and formats that allow you to move your audience through the customer journey.

Yes, our strategy will indicate how to organize the content on your site according to the content verticals and blog sections.