How Marmon Holdings can improve its employer branding initiatives on Linkedin

Content Marketing
April 17, 2023

In today's fast-paced digital world, companies need to leverage every tool at their disposal to attract top talent. One of the most powerful platforms for employer branding is LinkedIn, the world's largest professional network. However, simply having a LinkedIn presence is not enough. To stand out from the crowd, companies must take a strategic and creative approach to their employer branding initiatives.

This article will explore how Marmon Holdings, a global industrial organization, can improve its employer branding initiatives on LinkedIn.

Increase Posting Frequency

One of the most effective ways to build a strong presence on LinkedIn is by posting frequently. According to LinkedIn's own data, companies that post at least once per week see a significant increase in engagement and followers. Marmon should aim to post at least two to three times per week to keep their audience engaged and informed about their company's latest news, achievements, and job openings. By posting more frequently, Marmon can stay top of mind with potential candidates, which is essential in today's job market where candidates can face multiple job offers at once.

Better Design so that Posts Stand Out

Posting frequently is not enough to grab the attention of potential candidates. In a sea of content, Marmon needs to make sure that their posts stand out visually. The use of eye-catching visuals, such as high-quality images, videos, and infographics, can significantly increase the chances of people stopping to read and engage with their posts. Marmon can also experiment with different post formats, such as carousels, polls, and live videos, to keep their audience engaged and interested.

Increase the Variety of Formats

Another way to keep their audience engaged is by offering a variety of post formats. Marmon can create different types of posts that showcase their company's culture, values, and career opportunities. For example, they can share employee stories, highlight their community involvement, and give a behind-the-scenes look at their operations. By offering a mix of posts, Marmon can cater to different audiences and keep their content fresh and interesting.

Tell Personal Stories

One of the most effective ways to connect with potential candidates is by telling personal stories. Marmon can highlight the experiences of their employees, including their career paths, challenges, and achievements. By sharing these stories, Marmon can show potential candidates what it's like to work for their company and build a sense of community among their employees. Personal stories can also help humanize the company and make it more relatable to potential candidates. We are aware Marmon already does some of this. Our suggestion is to do more and of higher quality.

Showcase the “Sexy” Side of Engineering

Engineering is often associated with dull and technical work. However, Marmon can showcase the "sexy" side of engineering by highlighting their innovative and exciting projects. For example, they can showcase their work in aerospace and transportation, which involves cutting-edge technology and design. By highlighting the exciting and challenging work they do, Marmon can attract top talent who are passionate about engineering and want to make a difference.


In addition to these strategies, Marmon can also take inspiration from an article in Forbes that suggests the following tactics for building a strong employer brand:

  1. Leverage Social Media Channels Beyond LinkedIn: While LinkedIn is an essential platform for showcasing Marmon's employer brand, the company should also consider other social media channels. By sharing content on Twitter, Facebook, and Instagram, Marmon can reach a broader audience and showcase its company culture in different ways.
  1. Focus on Employee Advocacy: Marmon can also leverage its employees to amplify its employer brand. Encouraging team members to share company content on their personal social media accounts can help expand the company's reach and create a more authentic brand message.

By implementing these strategies and tactics, Marmon can improve its employer branding efforts on LinkedIn and beyond. However, it's essential to align these efforts with a content marketing strategy that focuses on what audiences want to know, learn, and explore. By creating content that speaks to the needs and interests of its target audience, Marmon can establish itself as a valuable resource and build a strong employer brand that attracts top talent.

If you work at Marmon and would like to contact us for more information, please feel free to email us at:

In Castleberry Media we are commited to taking care of our planet, therefore, this content is responsible with the environment.

If you are interested in creating an effective content marketing strategy, please fill out the form below.

Contact us to boost your content marketing strategy

Thank you! We will contact you shortly
Oops! Something went wrong while submitting the form.

Related posts

Learn the secrets of content marketing for the enterprise

Thank you for subscribing
Oops! Something went wrong
*Al suscribirse acepta los términos y condiciones establecidos por Castleberry

Related posts

Would you like to generate sales, leads, and web traffic with content?

Contact us

¡Gracias! Hemos recibido su subscripción.
Oops! Something went wrong while submitting the form.
We use cookies to improve our navigation services and give you the best experience on our website. If you continue browsing, we understand that you are happy with it. See our Personal Data Treatment Policy here