We help financial institutions develop the right content for their audiences

Why is content
important for the
financial sector?

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Marketing faces many challenges in the financial sector, including communicating complex financial concepts in a comprehensible way.

Consumers look for content on the Internet to understand information related to financial products and services. Therefore, companies in the financial sector need to adapt to the new digital landscape.

Content marketing can help
them to achieve this goal by
persuading audiences, educating customers, and customizing their online experiences.

Some of the benefits that a content marketing strategy can bring to financial services companies are brand awareness, reaching a target audience and website traffic.



is the audience average engagement rate with financial content.

Source: 23 financial content marketing stats to prepare for 2023. (s/f). NYTLicensing
Fuente: 23 financial content marketing stats to prepare for 2023. (s/f). NYTLicensing


of consumer purchasing decisions are influenced by content.

Source: 23 financial content marketing stats to prepare for 2023. (s/f). NYTLicensing

1.52 MIN

is the audience average engagement time with financial content.

Source: 23 financial content marketing stats to prepare for 2023. (s/f). NYTLicensing


of financial marketers trust a third party to develop their content marketing.

Source: 23 financial content marketing stats to prepare for 2023. (s/f). NYTLicensing

Persuade your audiences with the help of content marketing experts in the financial sector

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Featured e-book:5 examples of content marketing in banking

Learn about the content marketing strategies and tactics of banks like JPMorgan Chase, Citibank and Bank of America, and how they use content to drive business growth.

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Learn more about
Content Marketing

What do our customers say?


"Working with Castleberry has been very enriching. We discovered how artificial intelligence is applied to content, something new and revealing. A way to use science in our content strategy to guide us based on numbers and real facts. I recommend working with Castleberry; they are a true partner."

bancolombia banco
Ana María Mejía
Grupo Bancolombia | Relationship Marketing Management VP Corporate and Government Banking

"We have found Castleberry an important ally in our content and communications strategy. Its team's experience and rigorous investigative and editorial work have allowed us to implement concrete improvements in generating content for our audiences."

colfondos logo
Viviana Gómez Calad
Colfondos | Communications and Brand Director

"Castleberry has been a strategic ally for Finesa, not only to build valuable relationships with our target audience but also to understand market trends, needs, and consumer expectations. We work with them as a real team, through which we co-create for the client's benefit."

Dinyer González Hernández
Finesa | Director of Marketing, Culture and Communications

"Castleberry is a responsible company with a fresh and flexible team. They have an interesting differential which is AI applied to content marketing and to the understanding of audiences. I highly recommend them because their work is, without question, of the highest quality.  "

bancolombia banco
María Fernanda Scarpetta
Grupo Bancolombia | Social Media and Content Manager

"Castleberry has provided us with excellent quality deliverables, a proactive and creative team, extensive expertise in audience analysis, content production in different formats, and specific outreach strategies for our target audience. I would recommend Castleberry 100%."

bancolombia banco
María Stephania Rugeles
Grupo Bancolombia | Innovation Communication

We help market leaders


Frequently asked questions

If you have more questions, please send us a message

What is content marketing and how can it benefit my financial company?

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It is a marketing strategy that seeks to create, publish and share valuable content that generates high interest to your buyer persona. With content marketing, financial companies can achieve objectives such as:
- Brand awareness.
- Reaching and engaging the target audience(s).
- Increasing website traffic.
- Educate the audience on relevant industry topics.
- Lead over the competition.

How can Castleberry’s data & artificial intelligence improve my content strategy?

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At Castleberry we create audiences, as specific as required by the client, and we analyze the digital activity and content consumption of these audiences to understand what interests them. Thus, with our artificial intelligence, we examine what are the best types of content and topics that can generate greater interest and engagement to our clients' target audiences.

For what types of companies in the financial sector does Castleberry produce content?

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We produce content for large financial companies. We specialize in understanding the target audience of these companies and delivering the right content for the specific audience.

What makes Castleberry the ideal alternative for producing my financial company’s content?

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At Castleberry we are experts in producing content that generates value. In addition to having unique content marketing tools such as True Content® and Mindpath®, we have extensive experience working with companies in financial sector, both in national and international markets. Furthermore, we work with a team of writers and experts specialized in creating content for these types of companies.

A strategy designed for the financial sector and carried out by experts

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Would you like to generate sales, leads, and web traffic with content?

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