Getting ahead of banking competitors with content marketing

Why is content marketing important for the banking industry?

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The banking industry is transforming and adapting itself to the digital era. Content marketing helps banks and financial institutions to achieve this objective, it helps them to reach all type of audiences, educate consumers and personalise their experience.

Some of the benefits of content marketing are:
01
Reach the right consumers
3x
Times more leads that a traditional marketing campaign.
02
Educate your audience
70%
Marketing experts agree that it helps create more educated audiences that become 60% more loyal to the brand.
03
Personalise the experience
47%
Of financial services buyers read 3-5 pieces of content before making a purchase.
04
Lower costs
62%
Cheaper than traditional paid advertisement.
The benefits of a content marketing strategy for the banking and financial sector are broad, and it is a must to complete your digital strategy.
¿HOW DO WE HELP THE BANKING INDUSTRY?
We use data, artificial intelligence and a proven methodology to produce the right content for your financial audience.
¿HOW DO WE HELP THE BANKING INDUSTRY?
We create content taking into account the value proposition of your financial company and the interests of your audience.

We analyze financial audiences to understand their interests and build content to persuade them and distribute the content in financial media.
¿HOW DO WE HELP THE BANKING INDUSTRY?
We identify the companies that visit your financial website, determining potential clients, persuading them and guiding them with valuable content towards the stages of the sales funnel.
¿HOW DO WE HELP THE BANKING INDUSTRY?
A tailor-made virtual influencer to position you as an expert in the financial sector, generating personalized content and impacting audiences on multiple channels.
¿HOW DO WE HELP THE BANKING INDUSTRY?
Content Strategy
We use data, artificial intelligence and a proven methodology to produce the right content for your financial audience.
Content Works
We create content taking into account the value proposition of your financial company and the interests of your audience.

We analyze financial audiences to understand their interests and build content to persuade them and distribute the content in financial media.
MindPath
We identify the companies that visit your financial website, determining potential clients, persuading them and guiding them with valuable content towards the stages of the sales funnel.
Virtual Influencers
A tailor-made virtual influencer to position you as an expert in the financial sector, generating personalized content and impacting audiences on multiple channels.

Persuade your audiences with content marketing experts

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Featured book:5 examples of content marketing in banking

Learn about the content marketing strategies and tactics of banks like JPMorgan Chase, Citibank and Bank of America, and how they use content to drive business growth.

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Learn more about
Content Marketing

What do our customers say?

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"Working with Castleberry has been very enriching, we discovered how Artificial Intelligence is applied to content, something new and revealing, a way to put science into our content strategy, guide us based on numbers and real facts. I recommend working with Castleberry Son a true partner"

Ana María Mejía
Bancolombia Group | Market and Business and Government Manager

"We have found in Castleberry an important ally in our content and communications strategy. The experience of its team and its rigorous investigative and editorial work has allowed us to implement concrete improvements in the generation of content for our audiences."

Viviana Goméz Cálad
Director of Communications and Brand at Colfondos

"It is a responsible company. They are a flexible and fresh team. They have an interesting differential which is artificial intelligence applied to the content and knowledge of your audience. I recommend them because their work team is undoubtedly high-performing"

María Fernanda Scarpetta
Bancolombia Group | Content and Social Networks Department

"Castleberry has provided us with an excellent quality of its deliverables, a proactive and creative team, extensive expertise in topics such as audience analysis, content production in different formats and specific dissemination strategies for our target audience. I would recommend Castleberry 100% "

María Stephania Rugeles
Bancolombia Group | Communication of Innovation

Helping referents in the market

Bancolombia
Finesa
Colfondos
Bupa
Fisa

Frequently Asked Questions

If you have more questions send us a message

What is content marketing and how can it benefit your financial company?
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It is a marketing strategy that seeks to create, publish and share content that generates high interest for your buyer person. Content marketing can be a differential tool when it comes to persuading your audience to take a desired action.

How can Castleberry data & artificial intelligence improve your strategy?
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At Castleberry Media, we take the data of your audience, to understand it and thus, with our artificial intelligence, examine what are the best types of content to generate greater interest.

For what type of audience in the financial sector do we produce content?
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We produce content for large financial corporations, which is why we specialize in understanding their target audience with different strategies and producing the right content.

What makes Castleberry ideal for financial services content?
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At Castleberry we are experts in content that generates value for different financial entities, apart from our experience in the field with different corporations, we have unique tools, such as True Content.

For what type of financial entities do we create content?
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We are proud to help different entities, such as Banks, Fintechs, Neobanks, pension funds and more.

A strategy designed for the financial industry and carried out by experts

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Data, AI & Content Marketing

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